Flour Mills of Nigeria Plc (FMN), the leading food and agro-allied company in Nigeria, is thrilled to announce the relaunch of the beloved Honeywell brand. This significant event took place in Lagos, showcasing Honeywell’s vibrant new identity, which includes eye-catching packaging, improved product quality, and a renewed dedication to fulfilling consumer needs.
With a rich heritage spanning decades, Honeywell has built a reputation for quality and trust. Its product lineup features Noodles, Pasta (including macaroni and spaghetti), and ball food items like Semolina and Wheat. The relaunch marks an exciting advancement, blending tradition with innovation to serve modern Nigerian families. The revitalized Honeywell brand promises enhanced quality for Noodles and Pasta, embodying “strands of happiness.” Additionally, Honeywell Semo and Wheat offer the same great taste in larger pack sizes, ensuring affordable nutrition that aligns with consumers’ budgets.
“This relaunch signifies a strategic transformation for the Honeywell brand,” stated Devlin Hainsworth, Managing Director of Food at Flour Mills of Nigeria. “In recent years, we have concentrated on elevating the quality of Honeywell Pasta and Noodles. Honeywell Semolina and Wholewheat represent top-tier quality, which we have consistently upheld. We have also improved Honeywell’s availability through our distribution network and invested in marketing the brand, featuring campaigns like Bambalya for Noodles, Strands of Happiness for Pasta, and the same great taste for Semolina in larger packs at unchanged prices. Honeywell is a cherished brand, and we have revitalized it; this new brand identity is a natural progression in our journey to bring the Honeywell basket back to Nigerian families and all it represents.”
The updated packaging celebrates Nigeria’s vibrant culture and the brand’s lasting legacy. With enhanced nutritional value and flavor, the new products aim to enrich the lives of families nationwide.
“Honeywell’s relaunch goes beyond a mere visual update; it’s a movement. Our mission is to bring joy to everyday Nigerians through our offerings, and with this improved quality, we are proud to reintroduce our brands to consumers,” said Ilyas Kazeem, Marketing Director. “Through innovative marketing strategies, in-store promotions, and digital outreach, we invite Nigerians to rediscover the brand they love.”
The campaign includes exciting opportunities for consumer engagement, such as online contests and on-ground activations. By utilizing various channels, Flour Mills of Nigeria aims to ensure that every Nigerian feels connected to the Honeywell story.
About Flour Mills of Nigeria
Incorporated in September 1960 and listed on the Nigerian Stock Exchange since 1978, Flour Mills of Nigeria (FMN) Plc, the owner of the iconic Golden Penny Food brand, is one of Nigeria’s foremost food and agro-allied companies. With a diverse range of food products and a robust nationwide production, distribution, and supply chain network, FMN is a fully integrated and diversified food and agro-allied group.
FMN is dedicated to its mission to “Feed and Enrich Lives, Every Day” through its five core food value chains: Grains, Sweeteners, Oils and Fats, Proteins, and Starches. FMN creates value throughout the entire food chain with its “farm-to-table” model, providing inputs and expertise to farmers, aggregating and sourcing crops and raw materials for its world-class processing facilities across Nigeria, and distributing its innovative food brands to customers.
