Apple has officially launched its own Apple Store app in India as of Friday, further enhancing its retail operations in the country, which holds the title of the most populous in the world. This move aims to take advantage of the increasing number of consumers interested in purchasing Apple products.
The new app is now available for download on the App Store in India. It allows customers to buy Apple products directly from their devices. Additionally, the app provides personalized shopping recommendations tailored to each user’s preferences, making it easier for them to find what they need.
One of the noteworthy features of the app is the ability for users to customize their Mac computers. Indian customers can now choose more powerful processors, add extra memory, or increase storage capacity—options that have been highly requested. After making their selections, users can arrange for their products to be delivered to their home or choose to pick them up from a nearby store.
This app launch comes as part of Apple’s strategy to establish a stronger presence in India. Earlier in 2023, the company opened its first physical retail stores in two major cities, Mumbai and Delhi. It has plans to open four more stores in tech-centric locations like Bengaluru, Pune, and additional areas in Delhi and Mumbai. Apple initially began selling directly to consumers online in India in 2020.
Karen Rasmussen, who leads Apple’s retail online division, expressed excitement about the new app. She emphasized that Apple is dedicated to its customers and hopes this app will help them connect with even more users in India.
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The app is designed with user experience in mind and has various sections for browsing products, receiving personalized suggestions, and getting support after making a purchase. For instance, customers can schedule online sessions with Apple specialists to help them set up their devices. There are also free training sessions available at physical Apple stores, where users can learn about topics ranging from trade-in programs to financing options. Additionally, customers can get complimentary engravings on certain devices like AirPods and iPads, with the option to choose from eight different languages.
India, recognized as the second-largest smartphone market globally, is becoming increasingly important for Apple as the company aims to broaden its manufacturing operations beyond China. Since 2017, Apple has been assembling iPhones in India and has expanded its production efforts in collaboration with partners like Foxconn and the Indian conglomerate Tata.
