On Wednesday, Amazon introduced its latest AI-driven feature for consumers: AI Shopping Guides. Launching on Thursday, these guides will cover over 100 product categories on Amazon.com, helping streamline the decision-making process for shoppers by summarizing key information and highlighting the most trusted brands in each category.
The goal, according to Amazon, is to simplify and speed up the shopping experience, helping customers quickly choose the right product for their needs.
These guides aren’t limited to major purchases like TVs, camping tents, or kitchen appliances; they also cater to everyday items such as dog food, moisturizers, running shoes, and headphones. By narrowing down options based on user preferences, the guides aim to assist overwhelmed shoppers facing Amazon’s vast array of products.
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Within each guide, shoppers will find helpful insights, including product reviews, key features, use cases, and explanations of common terminology. The guides also highlight popular brands and provide educational content.
Additionally, users can access “Rufus,” Amazon’s recently launched AI shopping assistant and chatbot, directly from the guides.
Powered by generative AI and large language models (LLMs), Amazon is using its Bedrock technology to ensure the guides remain updated and relevant as product information evolves.
The AI Shopping Guides will be available in the Amazon Shopping app for iOS, Android, and mobile web in the U.S., starting Thursday. Shoppers will encounter the guides in search autocomplete suggestions and the “Keep Shopping For” section on Amazon’s homepage, based on their recent browsing activity. Popular guides can also be accessed directly at Amazon.com/AIShoppingGuides.
Amazon plans to expand the guides to cover more product categories in the coming months, although there’s no information yet on when additional languages might be supported.
These AI Shopping Guides join a growing lineup of AI-powered features from Amazon, including Rufus, AI-enhanced review highlights, virtual try-on tools for clothing, visual search capabilities, and AI-generated product information.
