Apple has significantly reduced production of the Vision Pro headset, according to a recent report from The Information. This adjustment comes just days after CEO Tim Cook acknowledged in an interview that the $3,500 mixed-reality headset is primarily designed for early adopters and is “not a mass-market product.”
The decision to scale back production appears to be a direct response to disappointing sales figures, which have left Apple with a surplus of inventory that exceeds current demand. Estimates made over the summer indicated that Apple may struggle to reach 500,000 sales in 2024, raising concerns about the headset’s market viability.
In light of these challenges, speculation has increased regarding Apple’s potential plans for a more affordable model. A recent report suggested that the company could launch a version priced around $2,000 in 2025. This new headset is expected to feature a less powerful processor and utilize more cost-effective materials, making it more accessible to a broader audience. This strategic shift could help Apple tap into a larger segment of the market and stimulate sales amid the current challenges faced by the Vision Pro.
