Brave Search announced on Thursday that they are introducing a new feature called Rerank, which will let users customize their search results by voting on specific websites. This means that if you like a particular website, you can give it a thumbs up, and if you don’t like it, you can give it a thumbs down.
The Rerank feature will be easy to find; it will show up in the top right corner of the search results page. When you click on it, a panel will open where you can vote on different websites. If you upvote a site, Brave Search will start showing you more results from that site in the future. On the other hand, if you downvote a site, Brave will try to show you fewer results from that site.
Brave also mentioned that their AI-powered answers feature will take your preferences into account. This means that when you search for something, the answers and summaries provided will reflect the changes you made by voting on websites.
The company believes that this new Rerank feature will move away from the standard way that search engines work, which often don’t consider individual user preferences. According to Arjaldo Karaj, Brave’s Vice President for Search, Rerank gives users direct control over their search results. Unlike other search engines that use complex algorithms to personalize results without users knowing, Rerank is straightforward and puts the power in the hands of the user.
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In 2022, Brave introduced a feature called Goggles, which allowed users to filter search results based on specific categories, like “News from the left” or “Tech blogs.” The new Rerank feature builds on that idea but aims to make it even easier for users to tailor their search experience.
For comparison, Google has a way to search results from a specific site by typing “Site:xyz.com” in the search bar. Brave’s Rerank feature is similar in that it allows users to choose which websites they prefer for certain topics.
Brave Search is currently handling more than 38 million searches every day and over 1.2 billion searches each month, showing that it’s becoming a popular alternative for users looking for a different kind of search experience.
