On Friday, Instagram announced some updates to its direct messaging (DM) feature to help users, especially creators and influencers, manage their messages better. The new tools will let users organize and filter their “message requests,” which are messages from people who aren’t in their main inbox.

With these updates, users will be able to sort these message requests based on different criteria, like how many followers the sender has, whether they are verified accounts, or if they represent brands. This will help creators quickly find important messages that might be worth responding to, especially those that could impact their business or relationships.
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Instagram is also adding a new folder for “Story Replies,” making it easier for users to see replies to their stories all in one place.
Adam Mosseri, the head of Instagram, explained that they made these changes after hearing from creators that managing their DMs can be overwhelming. He said, “Now when you go to the requests inbox, sometimes it can be really overwhelming. So what we’ve done is added ways to filter down those requests to just see the ones that you’re looking for.” He acknowledged that there’s still more work to do to improve the messaging experience for creators.

The new sorting and filtering options will appear on the inbox screen, allowing users to choose how they want to view their requests, such as by the most recent messages or by the number of followers the sender has. This makes it easier to spot messages from other creators or brands that might be interested in business opportunities. Instagram plans to keep improving its messaging features in the future.
These updates come shortly after similar improvements were made to WhatsApp, allowing users to filter their chats in new ways.