Jobberman Nigeria has launched a new initiative called the #BeABossLady Campaign. This program is designed to help women gain important financial and business skills, with the goal of reducing poverty and boosting economic growth in the country.
The campaign was recently introduced in Lagos and is aimed at women aged 18 to 35. It offers various courses that empower these women to explore career opportunities, start their own businesses, and achieve financial independence. Samantha Ifezulike, who is the Head of People and Culture at Jobberman, highlighted that the organization is dedicated to supporting both youth and women. She stated, “We believe that the best way to promote economic growth in Nigeria is by equipping young people with the skills they need to succeed.”
Ifezulike pointed out that the focus on women is particularly important because there aren’t many resources available that specifically address their needs. She explained, “There aren’t enough programs that help women thrive in society or grow beyond their current circumstances. That’s why we are concentrating on women. We want to help society, especially the younger generation, by providing them with the right skills to succeed.”
The program is part of a larger project that also includes efforts in Ghana, Uganda, and Kenya, aiming to reach over 444,000 women in Nigeria by April 2024. Participants can access the courses through Jobberman’s website or via WhatsApp, which helps reduce costs for those who may have limited internet access due to economic challenges.
Ifezulike mentioned that the courses are designed to be accessible for everyone, regardless of their location. After completing the courses, participants can earn certificates for free or pay a small fee of $2 for premium certifications.
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During the launch, Adejoju Ajagunna, the Head of Operations and Customer Experience at Jobberman Nigeria, emphasized the importance of this initiative. She noted that women make up 70% of Nigeria’s informal workforce but often face obstacles when it comes to accessing resources and mentorship. The campaign aims to “bridge the gap” by offering practical courses that enhance digital skills, business knowledge, and leadership abilities.
The launch event included a panel discussion moderated by Oluwaseun Olusegun, featuring speakers like Ifedayo Durosinmi-Etti, the founder of Herconomy, and Nollywood actor and author Juliana Olayode. Durosinmi-Etti encouraged women to take bold steps into entrepreneurship, acknowledging that they might face failures along the way but urging them not to be afraid to start. Olayode stressed the importance of being genuine and seeking mentorship, stating, “Being authentic will help you build your community.”
Jobberman also called on men to support the campaign by sharing information and encouraging women to get involved. Ifezulike urged men to show their support by sharing resources, encouraging participation, and even helping women with data costs to access the courses. She said, “When you empower your sister, she will feel your love. Share, encourage, and help them in any way you can.”
