Meta, the company behind Facebook, revealed that it paid over $2 billion to content creators in 2023, marking a major achievement in its efforts to help users earn money from their posts.
This announcement came as Facebook launched a new Content Monetisation beta program designed to give creators more ways to earn from various types of content. Meta explained that since 2017, more than four million creators have made money from videos, reels, photos, and text posts on Facebook, with payments for reels and short videos increasing by over 80% in the past year.
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The new Content Monetisation program simplifies how creators earn money by merging three existing programs—In-Stream Ads, Ads on Reels, and the Performance Bonus—into one. This change allows creators to earn from different content formats with a single program, making it easier to manage and track their earnings.
Meta emphasized that under the new system, creators’ payouts will depend on how well their content performs. Creators who have done well with Ads on Reels can continue to earn but now have the chance to monetize longer videos, photos, and text posts.
Meta also shared that it has already invited one million creators to join the beta program and plans to send more invitations soon. Creators can join via the Professional dashboard on mobile or the Meta Business Suite on desktop.
As of July 2024, creators in Nigeria and Ghana can now earn money on Facebook, offering new monetisation opportunities in these countries for the first time.
