Snapchat is making some big changes to how it pays creators for their content. They are launching a new program that combines the ways they used to reward creators for two different types of content: Stories and Spotlight, which is Snapchat’s version of TikTok. In the past, these two types of content had separate ways of making money, but now they will be part of one unified system.
Starting February 1, 2025, creators will be able to earn money from ads that appear in their Stories and Spotlight posts, as long as their content meets certain requirements. This change comes as more people are watching Spotlight videos—viewership has increased by 25% compared to last year—so Snapchat sees a great opportunity for creators to make money from this format, just like they do with Stories.
To qualify for this new monetization program, creators will need to meet several criteria. First, they must have at least 50,000 followers. Additionally, they need to post at least 25 times a month to either Saved Stories or Spotlight. They also have to share content on either Spotlight or Public Stories on at least 10 out of the last 28 days. On top of that, within those same 28 days, they must achieve one of the following milestones: either 12,000 hours of total view time, 10 million views on their Snaps, or one million views on their Spotlight videos.
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It’s important to note that some of these new requirements are tougher than what creators had to meet before. For example, in the past, creators only needed 1,000 followers and 10,000 views on their videos to start earning money from Spotlight. Also, there was no minimum video length requirement for Spotlight videos to earn revenue before this change.
Snapchat has also confirmed that its previous Spotlight Rewards Program will come to an end on January 31, 2025.
This update comes at a time when other platforms like TikTok and YouTube are also adjusting their monetization programs. TikTok recently changed its system to reward creators for longer videos, while YouTube introduced ad revenue sharing for its Shorts creators to stay competitive with TikTok.
