Nigerian singer Terry Apala has openly credited his colleague Wizkid for significantly advancing his career in the music industry. In a recent interview with Pulse, Apala shared insights about how Wizkid’s involvement in his work has made a transformative impact on his journey as an artist. He emphasized that Wizkid played a crucial role in changing the trajectory of his career by contributing a verse to the remix of his popular song “Apala Disco.” This collaboration has been a pivotal moment for Apala, showcasing the power of collaboration in the music industry.
Apala highlighted that Wizkid’s participation in the remix saved him millions of naira that he would have otherwise needed to invest in promotional efforts. This financial relief is significant for many artists, as promotion can often be a substantial expense in launching a successful track. In his own words, Apala expressed, “It wasn’t my doing. Wizkid just decided to help me, seeing that I’ve been struggling in the music industry for long. He changed my entire career with just one verse.” This statement reflects his gratitude and acknowledgment of Wizkid’s willingness to support fellow artists, illustrating the importance of solidarity within the music community.
Describing the collaboration as a “shortcut,” Apala explained that having a prominent artist like Wizkid on a track can drastically reduce the need for extensive promotion. He stated, “It’s like you’re planning to spend millions to promote your song and Wizkid now jumped on the song; it will automatically reduce the promotion budget. That’s how God works.” This perspective highlights the strategic advantages of collaborations in the music scene, where the influence of established artists can open doors for emerging talents.
Terry Apala featured both Wizkid and Seyi Vibes on the remix of his song “Apala,” alongside DJ Tunez. This collaboration not only enhances the song’s appeal but also brings together various fan bases, further amplifying its reach and success. The synergy between these artists demonstrates the collaborative spirit that is often essential for thriving in the competitive landscape of the music industry.
