TikTok is experimenting with 60-minute video uploads, further embracing long-form content as it ramps up competition with YouTube.
According to a report by TechCrunch, TikTok is allowing a select group of users in certain markets to post videos up to an hour in length. While this feature is being tested, TikTok has no immediate plans for a broader rollout.
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The company explained that creators frequently request more time for content like cooking demos, beauty tutorials, educational lessons, and comedic sketches, which led to the decision to trial 60-minute videos.
When TikTok launched in September 2016, users could only post 15-second clips. Currently, the platform allows uploads of up to three minutes, but in recent months, TikTok has been testing longer video formats. In October of last year, it trialed 15-minute uploads, followed by tests for 30-minute videos in January. During the same period, TikTok also encouraged creators to produce longer, horizontal content.
This latest move to 60-minute videos marks TikTok’s most significant shift toward long-form content, positioning it as a stronger competitor to YouTube, a platform known for lengthier videos. However, YouTube has also been pushing back, with new tools like “Shorts” that allow creators to transform long-form content into bite-sized clips. It has also introduced monetization for YouTube Shorts, intensifying the battle for dominance in both short- and long-form video content.
