The federal government has announced that the policies of President Bola Tinubu aim to achieve lasting improvements in the lives of millions of Nigerians who are hopeful for positive change.
During his address at the National Advertising Conference, which commenced in Abuja yesterday, the Minister of Information and National Orientation, Alhaji Mohammed Idris, emphasized this commitment. He urged advertisers and content creators to be cautious regarding data privacy and cybersecurity.
Idris was represented at the conference by Mallam Lanre Issa-Onilu, the Director General of the National Orientation Agency (NOA).
The theme of the conference focused on “Navigating the Shifts: Technology, Culture, and New Business Models,” highlighting the evolving landscape in advertising.
He outlined several initiatives from the administration, including the Presidential Loans and Grants Scheme, the Consumer Credit Corporation Initiative, the Renewed Hope Housing and Estates Initiative, and the Renewed Hope Infrastructure Development Fund. These programs are expected to yield significant results.
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The Minister also noted that the government has prioritized infrastructure development, including roads and railways, along with upgrading ports to unlock economic potential across the nation.
These infrastructure projects are projected to generate immediate job opportunities while reducing business costs, making Nigeria a more attractive destination for investment.
Idris called on advertisers to actively support and promote the reforms introduced by the President. He encouraged them to use their platforms to amplify the administration’s vision for a more prosperous and stable Nigeria.
He highlighted the influential role of advertisers, stating that through creative and strategic messaging, they can not only connect with audiences but also inspire confidence in the progress being made.
The Minister concluded by asserting that digitalization has transformed the advertising landscape, presenting new opportunities and challenges that must be navigated carefully.
