Userguest, a Moroccan tech startup focused on the hospitality sector, has recently raised $2.4 million in funding aimed at accelerating its growth and enhancing product innovation. Founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, the company specializes in helping hotels boost their online revenue by transforming website visitors into direct bookings through tailored messages and smart incentives.
Operating in more than 30 countries, Userguest has successfully generated over $100 million in direct revenue for hotels since its inception. The newly acquired funding will be utilized to bolster its sales team, allowing the company to strengthen its presence in key markets and establish itself as a leader in direct revenue optimization.
The funding round was spearheaded by Al Mada Ventures, with additional contributions from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and business angels Philippe Limes and Thane Kuhlman. This financial backing underscores the confidence investors have in Userguest’s vision for the future of hotel revenue management.
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Hicham Benyebdri, co-founder of Userguest, emphasized the significance of this development, stating that it reflects the strong belief investors have in the company’s mission to transform hotel conversions and revenue within the hospitality industry. He noted the importance of their established market presence and the trust they have earned from leading hotel brands.
“We are now poised to elevate Userguest to new heights, enhancing hotel performance while enriching the user experience for both hoteliers and travellers,” Benyebdri remarked. This commitment to innovation is central to Userguest’s strategy moving forward.
Ahmed Chami, the company’s co-founder and CTO, also highlighted plans to enhance the existing platform and operations. He mentioned that a new product is in development, designed to fill critical gaps in the market, reinforcing Userguest’s dedication to innovation.
“Our goal is to set new standards in the hotel tech landscape, equipping hotels with tools that simplify revenue generation while simultaneously improving the experiences for travellers,” Chami stated. This dual focus on technology and user experience positions Userguest as a forward-thinking player in the industry.
With the African hospitality sector experiencing steady growth, projections indicate that the industry could reach $731.4 billion by 2032. As businesses rapidly adopt new technologies to enhance customer experiences, Userguest is well-positioned to capitalize on these trends and drive further innovation in the market.
