Social network X is seizing the opportunity created by the confusion surrounding apps from ByteDance, such as TikTok and Lemon8. They are doing this by introducing a special section in their app specifically for vertical videos.
To make it easier for users in the United States to find video content, X is adding a new video tab at the bottom of the app. This means users can quickly access and enjoy videos without having to search for them.
In a message posted on Sunday, the company announced, “An immersive new home for videos is rolling out to users in the US today.”
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Currently, users who have already downloaded TikTok and other ByteDance apps can still use them in the U.S. However, these apps are not available for download in major app stores right now. This means that new users cannot get the apps or existing users cannot update them. Because of this situation, other social media platforms are competing to attract users by adding new features or launching new apps. This competition might not last long, as it’s expected that former President Trump will soon sign an Executive Order that could lift the ban imposed by the Supreme Court just last week.
On X, users can already watch short videos by selecting a video on their timeline and scrolling up. The new video tab is simply a dedicated section for these videos, making it even easier to find and watch them. This isn’t the first time X has tried to create a special area for videos; there was a previous attempt that was previewed by someone who analyzes apps, but this is the first time the company has officially announced it.
Recently, X has been focusing more on video content. Last year, they even launched a separate TV app to showcase videos from various organizations and creators.
With TikTok facing challenges in the U.S. market, other social networks are trying to take advantage of this uncertainty surrounding ByteDance apps. For example, Meta has introduced a video editing app called Edits to compete with ByteDance’s popular editing tool, CapCut. Additionally, X’s competitor, Bluesky, has created a special feed just for vertical videos.
